What is a CRM?

A CRM is a customer relationship management solution, normally aimed at managing three basic areas: commercial management, marketing, and after-sales or customer service.

The use of a CRM is part of a customer-oriented strategy in which all actions have the ultimate goal of improving customer service and relationships with potential customers.

The CRM tool and customer orientation provide demonstrable results, both by having a structured commercial management that enhances productivity in sales and by offering in-depth knowledge of the customer that allows for more effective marketing campaigns.